Privacy Policy
ANALYTICS
This website collects personal data to power our site analytics, including:
Information about your browser, network, and device
Web pages you visited prior to coming to this website
Your IP address
This information may also include details about your use of this website, including:
Clicks
Internal links
Pages visited
Scrolling
Searches
Timestamps
We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity.
VISITOR DATA
When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:
Billing and shipping address
Details relating to your purchase
Email address
Name
Phone number
We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.
We engage certain trusted third parties to perform functions and provide services such as delivery companies. We will share your personal information with these third parties, but only to the extent necessary to perform these services.
Our payment processors Squarespace Payments and PayPal will also collect payment information from you. You can read their privacy policy at https://www.squarespace.com/privacy and https://www.paypal.com/uk/legalhub/paypal/privacy-full.
As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.
WEBSITE VISITORS DATA
This website is hosted by Squarespace. Squarespace collects personal data when you visit this website, including:
Information about your browser, network and device
Web pages you visited prior to coming to this website
Web pages you view while on this website
Your IP address
Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.
BLOG POST DATA
This website includes commenting functionality on some pages which enables you to post a comment. This website collects personal data when you post a comment, including:
Your name (which will be displayed as part of your posted comment)
Your email address (optional, to let you know if someone replies to your comment)
Your website URL (optional)
This website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal data when you like a post to try to prevent the same person from liking the same post during the same visit, including:
Information about your browser, network and device
Details about the web page or content you shared or proposed to share
Your IP address
CUSTOMER ACCOUNTS DATA
If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.
This information may include your:
Billing and shipping address(es)
Details about your orders
Email address
Name
Phone number
We share this information with Squarespace, our website hosting provider, so they can provide website services to us.
NEWSLETTER / MARKETING EMAILS
We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf.
ORDER & ACCOUNT EMAILS
We may email you with messages about your order or account activity. For example, we may email you to tell you that:
You’ve created a customer account
Your customer account password has been reset or updated
You’ve made a purchase
Your order has shipped
It’s not possible to unsubscribe from these messages.
We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.
FONTS
This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:
Information about your browser, network, or device
Information about this site and the page you’re viewing on it
Your IP address
SQUARESPACE PAYMENTS
When you make a purchase from us on this website, we use Squarespace Payments as our payment solution. Squarespace Payments is a fully integrated, native payment solution provided to us by our online store service provider Squarespace. Squarespace Payments makes use of the following third party service providers which will also receive your personal information and process it in accordance with their privacy policies:
Stripe - payment processing services. You can read Stripe’s privacy policy at https://stripe.com/privacy.
Sift - fraud monitoring and detection services. You can read Sift’s privacy policy at https://sift.com/service-privacy.
OUR LAWFUL BASES FOR THE COLLECTION AND USE OF YOUR DATA
Our lawful bases for collecting or using personal information are:
Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, and the right to object.
WHERE WE GET PERSONAL INFORMATION FROM
Directly from you
HOW LONG WE KEEP PERSONAL INFORMATION
We retain your personal information only for as long as necessary to provide you with our services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time period:
Information on transactions: 6 years
All other information: 4 years
YOUR RIGHTS
Under UK data protection law, you can make the following requests:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure - You have the right to ask us to delete your personal information.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
Your right to object to processing - You have the right to object to the processing of your personal data.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we will respond to you without undue delay and in any event within one month.
To make a data protection rights request or with any queries relating to this privacy policy, please contact us at hello@whatflorencedidnext.com.