Needlework and embroidered whimsy
A whimsical world captured in needle and thread, What Florence Did Next offers hand embroidery kits and stitching designs with just a little magic thrown in, together with handmade treasures, vintage haberdashery items, sewing notions and supplies.
The home of Heirloom Bunting
As an embroiderer, you may find you spend many hundreds of hours stitching treasured pieces, only to be a little stuck on what to actually do with the finished articles. Our heirloom bunting was borne from my own wish to make the most of every piece I stitched and over time, I created seasonal strands of bunting that I hang at different times of the year around my home.
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The Dog Rose Fairy is July’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads, and a tutu skirt formed from the heart-shaped petals of her namesake bloom.
The moment Rose’s skirt opened from a bud into a wide fluffy tutu she knew she wanted to be a dancer. She practices every day amongst the wild blooms, using a low-hanging branch as a beam. There’s always a ready audience - the bugs and insects of the garden may be busy, but they always stop to enjoy Rose’s performances.
At What Florence Did Next we are big fans of cake. I class it in its own food group (along with sandwiches, coincidentally, which I adore equally).
I really love cake, but that’s nothing when compared with how much Florence and Dilys adore it, so when it came to marking the first anniversary of the store’s launch, I knew for certain that a very special occasion cake needed to be added to the offering.
The Foxglove Fairy is June’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads, and softly speckled dress fashioned from a flowerhead of her namesake bloom.
Rising as tall columns with collections of gently mottled flowers clustered at the top of each spire, this cottage garden favourite always makes a statement and Foxglove spends much of each day fluttering between clumps to check all is well and stirring up feathery dandelion seeds with the beat of her wings as they float by on the breeze.
Join me in Frostberry Grove, a charming village nestled in the English countryside where the villagers do Christmas in a BIG way (well, all except for the Humbug family but more of them in December).
During Advent you will stitch your way through the village, using a selection of techniques - embroidery, appliqué, textural painting and embellishment - before finishing your piece as a festive garland tied with vintage velvet ribbon.
The Lily Of The Valley Fairy is May’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads, and dress who’s skirt is formed of the bell-shaped flower and a bodice from the plan’t glossy leaves.
When May arrives, Lily’s favourite flowers truly come in to their own, carpeting the borders with intensely scented, delicate and abundant bell-shaped blooms. May is always a bountiful month in the garden but few perfumes can rival the Lily of the Valley.
The Daffodil Fairy is April’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads, and a double layer skirt formed of the trumpet and petals of this most seasonal bloom.
April invariably brings showers leaving the ground squelchy underfoot. Daffodil doesn’t mind though. She learned long ago that a sturdy pair of wellies and a glossy laurel leaf as a makeshift umbrella is all that is needed to stay dry while out pottering.
The Bluebell Fairy is March’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads and a slender dress formed from the petals of her namesake flower.
The snow has melted by the time Bluebell is doing her rounds, but the winter winds continue to gust. Bluebell draws her flower’s down to her to breathe in their delicate scent.
Part of my 2026 Flower Fairies series, the Crocus Fairy is February’s offering with delicate antique tulle wings woven with glittering iridescent threads and a dress formed of her favourite flower’s petals.
There’s a little magic in the air and whilst the snow still blankets the ground, the fresh snow-hearts fall from the sky to celebrate the season.
Based on my own equipment trays that house all of my notions and haberdashery items, this flat-lay study of your sewing box essentials is a realistic illusion of the real tools you use every day.
Chose to set it in a shallow wooden tray to create your own version, or mount it in a box frame to adorn the wall in your stitching corner or sewing room.
Part of my 2026 Flower Fairies series, the Snowdrop Fairy is January’s offering, with delicate antique tulle wings and hints of glittering iridescent threads throughout the design.
She’s guaranteed to bring a little sparkle and magic to your stitching.
This pincushion is full of Winter’s most iconic foliage - laden boughs of holly, bunches of mistletoe, lush evergreen sprigs, and sparkling branches of glittering fir, all stitched on antique linen and then set in an antique french patisserie tin.
The Winter offering from my pincushion series, this has been designed as a beautiful and functional seasonal keepsake on its own, small enough to pop in to travel sewing kits or leave out in permanent use on a sewing table.
The perfect starting point for your festive strand of heirloom bunting, creating nine appliqué flags using needle-turn and raw edge techniques. As a full kit, this contains everything you require to complete this sweet holiday decoration.
Meet Errol and Beryl, a sweet mouse couple celebrating Christmas with a leftover cracker they spirited away last year from the house’s Holiday celebrations.
Errol is hoping a set of miniature screwdrivers might be included within. They already have three yo-yos and a miniature deck of cards from previous years.
One for all the dachshund lovers out there (myself included), Dilys the sausage dog has managed to get herself all wrapped up in a string of fairy lights. Still, she’s rather wear these than her wiener coat.
Always one of our favourite embroideries at What Florence Did Next.
You may well see two turkeys in my festive offering - this Christmas bird complete with Christmas pudding and a jug of cream, and Thanksgiving, a tribute to my dear American friends.
Happily, this turkey is a guest at Christmas lunch, not Christmas lunch himself. Gobble gobble.
This is the perfect sort of snow as far as I am concerned… warm and embroidered. At What Florence Did Next, we’re not fans of the real thing (when required to go out in it, at least), but we do love to see it through the window.
Stitched in a beautiful muted palette with hints of metallic, this embroidery kit explores the beauty and variety in each individual flake.
Spending all of his time down in Antarctica, this little penguin could get very cold indeed, but to avoid the worst of the wind blustering across the tundra, he has managed to get hold of a fluffy scarf to keep the breeze out.
A Pheasant in a scarf and wellies amid a snowstorm… I can’t really say I blame him, to be honest - but this handsome chap is determined to go about his daily business even in inclement weather.
A new member of Florence’s menagerie of animals, this is a design that has been floating around in my head waiting to be stitched for years.
It’s a battle to squeeze everything in to the car whenever you go away for Christmas - I’ve never quite resorted to strapping Florence to the roof rack, but boy its come close a time to two - but that moment when your car is full to the gunwales with people, bags and presents, and you set off, Christmas music blaring from the speakers, is unbeatable.
Holiday rooooooooaaaaad!
With a gown fashioned from antique broderie anglais or lace, draped and appliquéd in place and then embellished with glittering golden trim, this is a very special herald indeed.
One of a pair of angels, the Embroidered Option can be found here.
So what did Florence do next?… In her efforts to be involved with dressing the Christmas tree, she instead got distracted playing with a strand of tinsel (still, it’s an improvement on my brother’s cat John, who used to eat it!).
If you’re as cat-obsessed as we are at What Florence Did Next, this kit’s for you.
The perfumed and spiced scent of Christmas pomanders is both instantly recognisable and utterly unforgettable, and something that transports most people back to memories of their childhood.
This little embroidery kit will ensure you have a pomander each year, whether or not you have had a chance to make the real thing.
This design started as a distraction when I was creating Turkey & All The Trimmings. I kept doodling a pilgrim’s hat and buckled shoes on to the Christmas turkey, and eventually I decided to add a second version to my offering (turkey two-ways, if you will) as a tribute to all of my dear American friends, complete with 13 gold stars for the original colonies and pumpkin pie.
Gobble gobble.
A kit to celebrate that quiet moment when all of the festive madness and noise stops and you get to bundle up on the sofa under a quilt and enjoy a good book (or some stitching!) with a mug of cocoa and a mince pie. This is Betwixtmas in thread form. Perfect.
If you enjoy a Christmas carol as much we do, this trio of choristers might just tickle your fancy. Dressed in their choral robes, they’re enjoying performing all of the old favourites, singing to the heavens. I defy you not to join in.
Always a joy to see, this sweet little hare has joined Florence’s menagerie, a distant cousin of the ones Dilys and I see darting across the fields and in to the hedgerows when we head out on our early morning walks.
It was always a certainty that a white hare would join the Christmas bunting when I started designing for this collection.
In a quintessentially Christmassy colour palette, this embroidery kit is based on my annual stomp off across the fields to the woods close to my home to drag back boughs of holly, fir and evergreens to dress the home. A trio of candles nestled amongst these branches is always set on the windowsill.
If you’re a fan of The Little Drummer Boy song, this dinky children’s drum embroidery kit might just be for you. Stitched in festive red, candy pink and winter white with silvery trims, you’ll have the prettiest percussion section in town.
With lots of stitching using metallic thread in this kit, this is the perfect design to work on to hone your skills with these more temperamental threads (and to bust a few myths that they are actually not as daunting as you think).
This heavenly herald is one of a pair of angels, and the Appliqué Option can be found here.
What Florence Did Next was created by Rachel, an embroidery designer and stitcher based in a beautiful corner of West Sussex. Learn more about her world here.
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Creative musings, snippets from the studio, sneak peeks at what I have been working on and the world of inspiration surrounding me (oh, and updates on what Florence did actually do next!)
The Cornflower Fairy is August’s offering from the 2026 Flower Fairy series, with delicate antique tulle wings woven with glittering iridescent threads, and a dress formed from the petals and sepals of this heavenly bloom.
As the dog days of summer roll on and when most plants have long since collapsed in exhaustion from earlier showings, Cornflower knows her namesake flower is just coming in to its own. Spectacular bursts of blue speckle the borders of the garden, keeping the butterflies and insects content and Cornflower busy.